Business to Business Marketing
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Customer Testimonial

'We came to B2B wanting to qualify existing leads and provide academic advisement for our certificate programs. Two years ago, UCI Extension would have never considered telemarketing – it is now a crucial asset to our success.'
–Michelle Summers
 University of California

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About B2B

Outbound calling really works! Business to Business Marketing (B2B) has proven that fact with hundreds of successful outbound calling campaigns in the high tech, medical, dental, legal, and retail markets.

Headquartered in San Diego, B2B is a premier direct marketing firm that specializes in demand generation and customer retention. Since the summer of 1999, B2B has been designing and executing strategic outbound calling campaigns on behalf of clients from coast to coast. B2B clients enjoy a steady stream of new sales opportunities and an on-going solidification of customer relationships.

B2B can support an existing sales team by providing additional resources or act as a completely outsourced calling partner. Whether products are sold through an in-house sales team, a field sales team, independent reps or a reseller network, B2B’s services are the perfect complement to help increase sales and marketing effectiveness.

B2B has extensive experience working with most major CRM systems for lead management, including  B2B can call directly from your CRM system, providing you with real time feedback on all calling activity.  Our Administrator will work with you to create marketing campaigns, custom fields for capturing critical market data and campaign dashboards to track and measure program effectiveness.  Leads are tasked directly to your sales reps or reseller partners in real time.  And, all call results and data is maintained in your CRM ensuring complete program visibility and control and consistent CRM utilization across your organization.



Tonnia Strand (x201)
President & CEO

Leeann Raymond (x217)
VP Sales & Operations

Jordan Matanane (x238)
Senior Client Liaison

Ciara Aiello (x221)
Client Liaison

Heiress Roman (x213)
Client Liaison
Michelle White (x212)
Training & Launch Coordinator

Tonnia Strand is the Founder and President of B2B. She has an extensive background in sales, marketing and customer service and brings that expertise to bear to ensure every calling campaign is successful. She has a true passion for sales and an uncompromising commitment to customer satisfaction. Tonnia consults with companies, speaks at various associations and conducts prospecting and sales training seminars. She brings her Cold Calling with Class™ and Outbound Calling by Design™ educational programs to clients with in-house calling teams.

B2B has become the marketing firm of choice for some of the nation’s most innovative companies, from start-ups to industry giants. B2B has created and improved its methodologies to ensure clients gain a return-on-investment that is generous, measurable and sustainable.

Call us at 888.424.9224 or email us at to learn more about our outbound calling services or training programs.

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