Our Methodology
The dictionary defines Methodology as “a set of methods, principles and rules
for accomplishing a mission.” At B2B our mission is to help
our clients grow their businesses and expand their market share through strategically
designed outbound calling campaigns. The methodologies we employ to accomplish
this mission are called Cold Calling With Class™, and Outbound Calling
by Design™.
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Cold Calling With Class™ is a culmination of
best practices for conducting outbound calling that have been refined and perfected
over the past decade. Because our professional outbound callers use this proven
Cold Calling With Class™ methodology, they are able to generate immediate
and on-going results.
In order to become Cold Calling With Class™ Certified, our outbound
callers must participate in a series of educational programs that include class
room style training sessions, workshops, one-on-one mentoring and role play activities.
Cold Calling With Class™ Certified Marketing Reps are skilled at
having meaningful conversations with all levels of decision makers. They
have proven techniques to get past gatekeepers, effectively handle frequently
asked questions, overcome objections and deliver a benefit-centric message. In addition,
they are fluent in all areas of outbound calling including proper telephone etiquette,
suitable business acumen and maintaining of a positive and upbeat attitude.
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Outbound Calling by Design™ is an assemblage
of field proven techniques for turning the warm leads generated by your in-house
or outsourced lead generation team into genuine sales opportunities. Whether you
are trying to secure an appointment, online demonstration or just move the prospect
to the next step in the sales cycle, the transition must be smooth. The prospect
must hear a consistent message in order to feel confident going forward in the sales
process.
Whether the outbound calling campaign is to generate and qualify new prospects,
enhance customer relationships, conduct marketing surveys or invite participants
to events, our methodologies ensures the best possible results.
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